LEGO is an iconic toy model that started with wood toys in 1932 and expanded into plastic toys in 1947. The corporate identify “LEGO” is an abbreviation of the 2 Danish phrases “leg godt”, that means “play effectively” in response to the corporate.
The corporate’s most vital product is the standard LEGO brick, launched in 1958, and it’s product of a petroleum-based plastic, acrylonitrile-butadiene-styrene, or ABS. In accordance with Wired.com, LEGO makes “greater than 3,700 particular person components. It makes use of 20 completely different sorts of plastic…” and as many as 80 % of LEGO items are product of ABS.
Again in 2015, the corporate put $155 million in the direction of the purpose of utilizing absolutely sustainable supplies in LEGO merchandise by 2030.
Remark from LEGO Group proprietor Kjeld Kirk Kristiansen:
“Our mission is to encourage and develop the builders of tomorrow. We imagine that our most important contribution to that is by means of the inventive play experiences we offer to youngsters. The funding introduced is a testomony to our continued ambition to go away a constructive affect on the planet, which future generations will inherit. It’s definitely in keeping with the mission of the LEGO Group and in keeping with the motto of my grandfather and founding father of the LEGO Group, Ole Kirk Kristiansen: Solely the most effective is sweet sufficient”.
In March 2018, reports Wired.com, “the corporate confirmed off the primary brick-based fruits of these efforts: About 25 completely different Lego shapes, lots of them vegetation, will now be comprised of sugarcane-based polyethylene reasonably than oil-based plastic.”
It is a fairly thrilling for a corporation that’s most important product is comprised of an oil-based plastic.
LEGO took round two years to decide on the sugarcane-based plastic that may be recycled many instances, although it most likely isn’t 100% biodegradable. That point was spent “sourcing, testing, and maybe most significantly determining find out how to produce the bricks in amount.” The corporate doesn’t need to simply change the petroleum-based, LEGO needs to discover a sustainable materials that “exactly” replicates them.
“You by no means discover the distinction. That’s what our followers, younger and outdated, are clearly involved about as effectively,” says Tim Brooks, a Lego vice chairman who heads up environmental accountability efforts in regards to the new LEGO items. “On this event, what we’ve produced has precisely the identical sturdiness, high quality, and security as we’ve got at this time.”
To learn extra in regards to the new sustainable LEGO items, go to https://www.lego.com/en-us/aboutus/news-room/2018/march/pfp/.
The corporate’s most vital product is the standard LEGO brick, launched in 1958, and it’s product of a petroleum-based plastic, acrylonitrile-butadiene-styrene, or ABS. In accordance with Wired.com, LEGO makes “greater than 3,700 particular person components. It makes use of 20 completely different sorts of plastic…” and as many as 80 % of LEGO items are product of ABS.
Again in 2015, the corporate put $155 million in the direction of the purpose of utilizing absolutely sustainable supplies in LEGO merchandise by 2030.
Remark from LEGO Group proprietor Kjeld Kirk Kristiansen:
“Our mission is to encourage and develop the builders of tomorrow. We imagine that our most important contribution to that is by means of the inventive play experiences we offer to youngsters. The funding introduced is a testomony to our continued ambition to go away a constructive affect on the planet, which future generations will inherit. It’s definitely in keeping with the mission of the LEGO Group and in keeping with the motto of my grandfather and founding father of the LEGO Group, Ole Kirk Kristiansen: Solely the most effective is sweet sufficient”.
In March 2018, reports Wired.com, “the corporate confirmed off the primary brick-based fruits of these efforts: About 25 completely different Lego shapes, lots of them vegetation, will now be comprised of sugarcane-based polyethylene reasonably than oil-based plastic.”
It is a fairly thrilling for a corporation that’s most important product is comprised of an oil-based plastic.
LEGO took round two years to decide on the sugarcane-based plastic that may be recycled many instances, although it most likely isn’t 100% biodegradable. That point was spent “sourcing, testing, and maybe most significantly determining find out how to produce the bricks in amount.” The corporate doesn’t need to simply change the petroleum-based, LEGO needs to discover a sustainable materials that “exactly” replicates them.
“You by no means discover the distinction. That’s what our followers, younger and outdated, are clearly involved about as effectively,” says Tim Brooks, a Lego vice chairman who heads up environmental accountability efforts in regards to the new LEGO items. “On this event, what we’ve produced has precisely the identical sturdiness, high quality, and security as we’ve got at this time.”
To learn extra in regards to the new sustainable LEGO items, go to https://www.lego.com/en-us/aboutus/news-room/2018/march/pfp/.